Welcome to Virtue Ford of Darlington, WI

At home or in-store,
we're here for you

Video Walkaround
Video Walkaround
Test Drive at Home
Test Drive at Home
Home Delivery
Home Delivery
Maintenance Pick-up
Maintenance Pick-up
Purchase Online
Purchase Online

Why choose us

Money Back Guarantee

Exceptional Customer Service

Trade-In Appraisal

Online Purchase

Featured specials and events

Find Your New Ford and Services at Virtue Motors

If you are searching for quality new Ford models or popular used vehicles, our dealership is the perfect place to look. We have a large and diverse inventory that contains all the most popular and fan-favorite models from Ford. Trucks, sedans, crossovers, and SUVs are all part of our broad collection. Our inventory changes frequently to provide you with the latest and greatest that Ford has to offer. Whether you already know what Ford you want to buy or just starting to get some ideas for your next car, you are welcome to peruse our inventory to check out the vehicles in stock. All cars are thoroughly checked inside and out for quality assurance.


Once you have settled on a Ford that you want to buy, you will want to know about the financing options available. We are proud to work with customers of all budgets and financial needs. You are welcome to shop at our accessible and approachable dealership regardless of how much you plan to spend on your next car. We also give you the tools and information you need to make an informed decision as a Ford owner when financing your next car. Through our website, you can learn about vehicle financing options, apply for credit approval, evaluate your car for a trade-in deal, and much more.

Parts and Service

While you can visit our dealership to look for your next car, you can also count on us to keep your car going. We have a top-notch parts and service department that is dedicated to providing quality parts and service. From routine maintenance on your Ford based on the car's mileage to service required when a part breaks, our expert service team handles it all. If your car does need new parts, we send it home with only quality manufacturer-certified components.

If you don't see a particular vehicle, click on CarFinder and complete the form. We will gladly inform you when a matching car arrives. If you'd like to see a vehicle in person, click on Dealership: Directions for step-by-step driving instructions to our site, or give us a call. We look forward to serving you!

  1. Virtue Motors

    12075 State Rd 23 South
    Darlington, WI 53530

    • Sales: (608) 776-4431
Loading Map...

Get in touch

  • Monday8am-7pm
  • Tuesday8am-7pm
  • Wednesday8am-7pm
  • Thursday8am-7pm
  • Friday8am-7pm
  • Saturday8am-4pm
  • SundayClosed