New Ford Bronco

There's More Than One Way to Find Your Wild

We're doing something different with how we build the Bronco. We have designed each Bronco series around different types of adventure. Choose the series that fits you and your adventures best, then customize it even more with over 200 Ford accessories to truly make it your own.

Base

The Essential Bronco - This Bronco comes with only the absolute essentials, making it ripe for customization and personalization by a full line of factory-backed accessories. Don't worry, though; It still has all the key features that make a Bronco a Bronco, such as standard 4x4, easy-to-remove doors and roof, and optional 35-inch tires in the Sasquatch Package.

Big Bend™

Mainstream Off-Roading - interested in some creature comforts along with your standard Bronco features? Items such as a leather-wrapped steering wheel, heated seats, aluminum wheels, a power inverter and remote start? You can get those features (and more) with Big Bend. Make sure to check out the Mid Package Equipment Group.

Black Diamond™

Adventure Off-Roading - Next-level outdoor adventure comes with standard rear-locking differential, steel front and rear bumpers, rock rails, heavy-duty skid plates and seven G.O.A.T. Modes (Goes Over Any Type of Terrain) to help navigate the trails. Marine-grade vinyl seat trim and a washout interior make for easy post-wheelin' cleanup.

Outer Banks™

Off-Roading in Style - Mounted on 18-inch high-glass black-painted aluminum-alloy wheels, this series features standard signature LED headlamps and taillamps, body-color fender flares and powder-coated tube steps. Inside, comfort and convenience for your off-road adventure come by way of an optional 12-inch LCD touchscreen and B&O™ Sound System.

Badlands™

Extreme Off-Roading - Need a little more capability than what Black Diamond offers? Badlands has you covered. Bilstein™ position-sensitive monotube shocks, stabilizer bar disconnect, and front and rear-locking differentials make this the most capable Bronco you can get. Connecting all that torque to the ground are a choice of 35- and 33- mud, and all terrain tires. On the inside, Badlands offers the full range of interior appointments, from a sparse vinyl interior to a leather technology-packed option.

Wildtrak™

Take thrills head on with the standard Sasquatch Package: 35-inch tires wrapped around 17-inch beadlock-capable wheels, front- and rear-locking differentials, and Bilstein™ position-sensitive monotube shocks. Spinning those tires is a standard 2.7L twin-turbocharged V6 engine, and a 10-speed automatic transmission. Outside, Wildtrak comes with a black grille, black wheels, and unique hood graphics. Developed and tested in legendary racing locations like Johnson Valley, California, Bronco Wildtrak sets a new bar for capability among rugged, off-road utilities.

First Edition

Reservations Full - The First Edition is built for those who have waited patiently for Bronco's return to the wild. the First Edition is a fully loaded Bronco combing the best parts of all Bronco Series. First Edition uses the mechanicals of a Badlands, the interior of an Outer Banks, and the exterior of a Wildtrak to create the ultimate fully loaded Bronco. This is a limit-edition run, with only 7,000 being manufactured.

What Does a Reservation Do for You?

Your deposit saves your model selection and reserves you a spot when your all-new Bronco or Bronco Sport becomes available to order. You will be able to complete your vehicle configuration before you order.

Here's How It Works

Now - RESERVE

Select your model and put down your refundable $100 deposit.

Soon - PLACE ORDER

Your dealer will reach out to place the order, verify pricing and configure the rest of your Bronco or Bronco Sport. Once you verify all the information and pricing from your dealer, your order will be confirmed.

Later - FIRST SHIPMENTS

Bronco Sport production and initial deliveries are scheduled to begin late 2020. Bronco is scheduled to begin spring 2021.

  1. Virtue Motors

    12075 State Rd 23 South
    Darlington, WI 53530

    • Sales: (608) 776-4431
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Get in Touch

  • Contact our Sales Department at: (608) 776-4431
  • Monday8am-7pm
  • Tuesday8am-7pm
  • Wednesday8am-7pm
  • Thursday8am-7pm
  • Friday8am-7pm
  • Saturday8am-4pm
  • SundayClosed